Danielle Lawry Design | UW–Madison Brand Guide
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UW–Madison Brand Guide



Identity, Page Layout
About This Project

As part of the brand redesign project team, I had major responsibilities redesigning and updating logo elements, fonts, and other visual identity components used campuswide. The final product, which also included reimagining portions of the university’s editorial identity, is a refreshed brand that represents the university well across print and web media. This printed booklet was created to hand out to campus as a brand resource.