Danielle Lawry Design | University of Wisconsin–Madison Rebrand
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University of Wisconsin–Madison Rebrand


October 01, 2017

About This Project

One of the most rewarding projects at University Marketing has been rebranding the university. I learned a lot through this process and was forced to think outside the box. University Marketing—Creative Services, along with stakeholders throughout the university, worked just over a year on this project from start to finish. A few of the key changes included a simplified crest logo and wordmark, a new font for use in the second tier logo treatments, and a variety of editorial additions.