The Illinois State University Advancement’s 12 Days of Giving Campaign aired over the 2013-2014 holiday season and still continues every holiday season. This campaign reached out to alumni who had not yet made a donation over the past year. This campaign had several components including emails, social media graphics, a variety of webpage headers and banners, as well as a landing page.
The landing page was accessible from every email and web graphic and social media post and resembled an advent calendar. Each day of the campaign, a story would become unlocked and a student’s picture and gift story was revealed.
I had fun with this project because I was given creative freedom and it allowed me to use a large variety of mediums. It also challenged my knowledge of web.