The Guide’s mission is to be a centralized repository of national and local resources for the LGBTQ+ community. They hope to shed light on real experiences by curating stories submitted by the community with the hope of bettering the world and paving the way for others who have yet to begin their journey. The logo was created with the standard pride colors in the letterforms and in the overlapping of the letterforms. The goal here was to create an approachable and colorful brand without being childish.